There are several ways how a company can process its internationalization, but there is a fundamental common factor so that everything can go quickly and efficiently. To find partners who already operate in the destiny country is a determinant condition to boost success.
That is one of Soft Landing’s goals and the work that NET – Novas Empresas e Tecnologias S.A. (BIC Porto) has been developing (see also related news
) with entities in the Brazilian market to soothe the landing of the companies that are part of Soft Landing, such as the Portuguese company Cost and Profitability
By establishing contact with ANPROTEC
National Association of Entities that Promote Innovating Enterprises,
one of the entities with protocol but with which no contact had been
made until now, NET became the pioneer BIC in relations rapprochement
with Brazilian partners. From the conversations that NET began with
ANPROTEC, more important contacts came up, such as REINC – Rede de
Incubadoras do Rio de Janeiro
(Rio de Janeiro Incubator network) and RPI
– Rede Paulista de Inovação
(São Paulo innovation network).
Therefore, NET mediated the relation of Cost and Profitability with these new partner entities which, in a first phase, will support the company searching for partners in Brazil to promote, divulge and organize seminaries. This is, in fact, an internationalization perspective that goes beyond the selling process. It is about the organization of events/seminaries to promote the brand and its services. Thus, at the moment of the sale, the client will be already more formed and informed.
Cost and Profitability is also studying its incursion in other markets,
namely, Angola and New Zealand, and, according to the company’s CEO,
Miguel Guimarães, “being part of Soft Landing programme allows one to
reach more easily and quickly the right partner, because the
intermediary image, in this case, NET, is an image of trust.” In its
internationalization to Brazil, Cost and Profitability also takes with
it technological partners that intend to operate in the country.
With NET’s approach towards ANPROTEC
, the way to the Brazilian market is now open to BIC network and, consequently, to the Soft Landing’s members that aim an incursion into Brazil.
|About Cost and Profitability
Cost and Profitability is a
consultancy company created in EIBTnet scope, a programme that supports
the creation of innovative and technologic based companies promoted by
Cost and Profitability’s goal is to help
companies understand the real cost and profitability of their products,
services and clients, to continually improve the processes optimization,
costs reduction and profit maximization, in a sustainable way.
Cost and Profitability distinguishes itself for being specialized in the
usage of innovative methodologies, namely the Time - Driven Activity -
Based Costing (TDABC), methodology created by Professor Robert S. Kaplan
(co-creator of the Balanced Scorecard) and Steven R. Anderson.